We are a consulting company headquartered in Helsinki, Finland, with a subsidiary in Shanghai, China. We specialize in international trade and export practices in the Food and Beverage industry. Over the recent years, we have been serving Finnish companies by creating efficient export solutions for the Chinese market. With our resources and experience, we can help you find the best way to establish your brand and products in China and other Asian markets.

Meet the People Leading the Company


Cindy Wu, Director of China

Having served as the former CFO of a publicly listed company, Cindy brings her extensive experience to guide our clients through the intricacies of the Chinese financial landscape. With a strong background in financial management and a keen understanding of the local market, Cindy is dedicated to helping our clients achieve their goals with efficiency.

Shan Luolin, Director of Finland

Shan has a proven track record of overseeing diverse projects in various industries. With a focus on proficient team management, effective communication, and optimal resource management, Shan ensures that East by North’s projects are executed seamlessly, meeting client objectives and surpassing expectations.